As a matter of fact, the external factors can be classified as Opportunities and Threats in the SWOT analysis. The PESTEL analysis is actually a complementary tool to the SWOT analysis. Legal: changes to legislation, employment, access to materials, quotas, resources, imports/exports.Environmental: ecological issues, environmental issues, economic or social factors.Technological: new technologies, rate of change.Social: cultural norms & expectations, health consciousness, population growth, age distribution, career attitudes, emphasis on safety, global warming.Economic: economic growth/decline, interest rates, exchange rates, inflation rate, wage rates, minimum wage, working hours, unemployment, credit availability, cost of living. Political: tax policy, employment laws, environmental regulations, trade restrictions & reform, tariffs, political stability.It refers to 6 factors: Political, Economic, Social, Technological, Environmental, and Legal. More specifically, PESTEL (or PESTLE) is a method to identify and understand the external factors (or risks) that influence an organization. The PESTEL analysis is an analytical tool for strategic business planning. Editable graphics with customizable and placeable colorful sticky notes. A template slide to help you audit and organize external influences on your business or on any project. Free PESTEL analysis for PowerPoint and Google Slides.
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